■ 69th San Francisco International Film Festival

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Details

SFFILM
Visual Identity
2026

Photography by Deborah Coleman, Pamela Gentile, Tommy Lau

Overview

Identity and collateral for the 69th San Francisco International Film Festival, presented by SFFILM. The key creative centers around focus and aperture rings, abstracting the highly technical and foundational role of camera equipment in the world of film to represent how movies and the Festival can act as a central gathering point that sustains and builds community. The identity builds on SFFILM’s institutional branding with the intention of reinforcing and scaling brand awareness while still retaining a distinct visual identity for the Festival.