Ignite the Sound“Is this the damn switch?” That phrase sparked the fire in August 1968 when KCPR hit the airwaves. For more than five decades KCPR has been on fire, serving Cal Poly and the greater San Luis Obispo area and fostering community and student development.
Branding and identity for KCPR’s annual pledge drive. This year’s theme, “Ignite the Sound,” was inspired by the fiery passion that its members possess for the college radio station and that helped it come back from the uncertainty of COVID-19 stronger than ever. It represents KCPR’s trailblazing position within the college radio community while paying homage to Burnt Dog, the station’s beloved mascot.
This year’s campaign helped the station surpass its fundraising goal, resulting in the largest amount of money ever raised for KCPR in its history.
Team: Claire Anderson (fundraising), David Aronson (marketing) CLIENT KCPR 91.3FM